Cute & Furry is a side hustle of Saba Joseph, a referral from a previous client. Joseph was starting up a custom pet accessories online website and needed both a brand identity as well as assistance with the website itself.

Joseph wanted something that appealed to her main demographic – mostly females, looking to accessorize their smaller dogs. The brand – like the fashion – needed to be on-trend, bright, and colourful, as well as playful. 

After a few discovery sessions, we came to a design that we both liked, and felt it was a good fit for the brand’s personality. Light pastels were used as a colour palette, and a sophisticated yet playful typeface was used. 

For the website, we decided on Shopify as a platform, as it was the most user-friendly and easiest to set up. I developed and populated the website for Joseph as well as assisted in product photography editing and placement.