Brand Strategy - Anchorpoint

Doorhouse

Brand Identity Design

Doorhouse is a custom kitchen cabinet fabrication company based out of Halifax, Nova Scotia. Matthew Hollohan and his team have decades of experience in the cabinet-making industry, and have now branched out to create custom cabinet doors for pre-made IKEA cabinets.

Year: 2019 Client: Matthew Hollohan

The goal of the Doorhouse project was to project a feeling of premium quality to customers who wanted their kitchens to look ‘high-end’, without spending a lot of money. Hollohan’s cabinet making process allowed custom-made cabinet doors to be used on pre-existing IKEA cabinets – saving money and construction time.

As with all projects, we started with a group discovery session, where we gleaned information on what we wanted the brand to be – and who our ideal customer was. We then translated this into a visual landscape using Anchorpoint’s own brandscape process. Hollohan then chose one of the brandscape directions, and from there, we fashioned a cohesive identity that exuded this premium feel we were looking for.

© 2022 Anchorpoint, All Rights Reserved

Doorhouse

Brand Identity Design

Doorhouse is a custom kitchen cabinet fabrication company based out of Halifax, Nova Scotia. Matthew Hollohan and his team have decades of experience in the cabinet-making industry, and have now branched out to create custom cabinet doors for pre-made IKEA cabinets.

The goal of the Doorhouse project was to project a feeling of premium quality to customers who wanted their kitchens to look ‘high-end’, without spending a lot of money. Hollohan’s cabinet making process allowed custom-made cabinet doors to be used on pre-existing IKEA cabinets – saving money and construction time.

As with all projects, we started with a group discovery session, where we gleaned information on what we wanted the brand to be – and who our ideal customer was. We then translated this into a visual landscape using Anchorpoint’s own brandscape process. Hollohan then chose one of the brandscape directions, and from there, we fashioned a cohesive identity that exuded this premium feel we were looking for.

© 2022, Anchorpoint, All Rights Reserved