Morse Coffee is a brand that challenges the status quo and appeals to a different type of customer – a younger, more energetic coffee drinker. This is not your typical coffee shop, with quiet, hipster decor, and people sitting around on laptops. This is a company that embraces the energy of caffeine!

Morse Coffee is a different kind of coffee company. They provide an energetic atmosphere that gets people excited about coffee again. They roast and brew their own coffee using only Chemex pots, provided a unique and tasty experience with every cup. I’ve embodied this energy and youth in the brand by making the ‘electric coffee bean’, one that exudes this energy. The orange and yellow gradients also adds to this aesthetic.

Anchorpoint helped Morse develop a complete brand identity and messaging from the ground up – including logo, colours, typography, packaging design, and messaging.