Lendeasy

Lend Easy is an online mortgage calculation program and consulting company based out of Toronto, Ontario. The goal of the business is to provide quick, reliable, and valuable information on a person’s borrowing power, without having to jump through all of the traditional hoops in securing a mortgage.

With a few mouse clicks, you can find out what type of mortgage you can obtain, and then you will be put in touch with one of Lend Easy’s mortgage specialists to continue the process. Lend Easy seeks to disrupt the status quo of the mortgage industry.

The team at Lend Easy were great to work with, and allowed creative juices to flow. They were very open to input, and wanted to see the limits of what we could achieve.

The project started with several meetings, conducting discovery sessions, developing brand briefs, and seeking out our ideal customer. Once this was done, we were able to translate this information into something visual in the form of brandscapes. Three iterations were presented to the team, and, with some minor tweaks here and there, we were able to come up with the brand identity you see here.

As this company would (at least initially) be predominantly online, focus was put on translating this brand’s image through social media channels and web content. Anchorpoint was able to create a logo and accompanying identity system that both conveyed a professional and trustworthy image, without being too formal – thus showing off Lend Easy’s mantra of disrupting the status quo.